R2B Strategy
Kaneka thinks “Wellness First.” The strategy to accelerate this mission is
what we call “R2B”—research to business.
Kaneka has positioned environment /energy, food, and wellness as key fields,
creating unique products and services
and implement them in society to deliver values to society through "hybrid management" that scales up.
We will further develop the mindset that has evolved from R&D to R&B by combining R&D with business.
Further accelerate the flow from R&B to R2B, from Research to Business.
R2B Framework
Under the current environment of rapid globalization, dramatic market changes and borderless competition, we have established an R2B framework with laboratories in each business segment and technical field. This framework allows seedy managerial decision-making based on close collaboration between sales divisions and the R2B division, with the goal of promoting more specialized and efficient R2B, as well as creating new businesses.